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CEEPO was founded by Nobuyuki “Joe” Tanaka in Aichi, Japan, 2003 as a niche brand focused on designing aerodynamic solutions for triathlon racing, a sport that places an absolute premium on aerodynamics.


According to legend, Joe began racing Triathlon in 1990. Unsatisfied with the common road bikes used in his first 2 years, Joe decided to custom build his very own Triathlon racing machine. With the help of some Japanese Triathlon specialty stores, the first aluminum model was completed in 1993.


From that moment, Joe began his long obsession with finding aerodynamic solutions for going as fast as possible in sprint, half and Ironman distance events by painstakingly experimenting with frame design, discipline specific geometry and cutting edge of carbon technology.


Experimentation, innovation and the pursuit of aerodynamic excellence has been the CEEPO focus since 2003.


CEEPO’s obsession with finding aerodynamic solutions for triathlon has grown to include road and gravel cycling pursuits.  Leveraging the lessons from a decade in design forward thinking, today, CEEPO remains at the forefront of bike design in order to answer the question: how much faster can we go?


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Nobuyuki “Joe” Tanaka

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